Graphic design as a creative fieldAs we mentioned in one of our previous articles about the issue, graphic design can be described as the sphere of human activity that lies on the crossroads of several directions, first of all, visual arts, communication and psychology. Basically, graphic designers do the job of communication to others by means of graphic (visual) elements such as images of different style and complexity, types and fonts, pictograms, shapes and sizes, colors and shades, lines and curves etc. Graphic designer makes all those elements of visual perception transfer the message, so he makes them functional. Therefore, we could say that graphic designers are artists applying their talents mostly not in pure art, but communicating and purposeful art. Modern graphic design broadly covers all spheres of human life which deal with visual communication, from books and posters to sophisticated mobile applications or 3D animation. Let’s look into directions in which graphic designers can express their creativity for the sake of solving problems and satisfying needs.
Graphic design directionsNowadays, graphic design is an incredibly broad sphere for application of artistic talents. In particular, it includes:
- editorial design
- identity (logo and branding) design
- icons and pictograms
- interface graphics and elements
- print advertisements
- big print items such as posters and billboards
- packaging etc.