Benefits and Pitfalls of Promo Videos for Web
The article focused on design for the promotional videos used on the web for various products and brands: types of videos, benefits and pitfalls, practical design cases.
Design Case Study: Brand Identity for Cleaning Service.
Fresh design case study with the detailed story of creating brand identity for Binned, the US-based cleaning service: check designs for the logo and branded items.Read More
Art of Video Design: Beautifully Crafted Commercials.
A fresh set of commercials revealing the benefits of video advertising: aesthetics and style, emotion and information, storytelling and product presentation. Enjoy!Read More
Design Case Study: Reborn. Identity for a Restaurant.
Case study on branding: read the story about identity design for an innovative self-service Chinese restaurant, from logo to the set of branded items.
Color Theory: Brief Guide for Designers.
The article focused on the basics of color theory and color combinations in design: learn more about color wheel, RGB, CMYK and models of color harmony.Read More
Animated Logo: Dynamic Way to Present a Brand.
The collection of animated logos and a brief review of their benefits for digital marketing: see how motion can be elegantly used in design for branding.Read More