TaskDesigning a mascot for UI of the simple and entertaining alarm application for iPhones.
ToolsWacom Intuos pen tablet, Adobe Illustrator, Adobe Photoshop
Requirements to the mascotFurthermore, mascot plays the important role in perspective of interconnection between the user and the product. Integrated into the interface, mascot becomes the core element of communication and interaction, therefore in different states, it can become the basic way to deliver the message to the user. The basic advantages of applying mascots as a part of UI design include: Memorability. People tend to remember substantial images faster and longer than abstract ones, especially the characters reflecting human-like features. Recognizability. As long as it is easier to remember the mascot, it is also easier to recognize the product and its features among the others. Visual marking. Mascot allows marking visually anything connected with the product creating the additional field for promotional activity. Personalization. Mascot is one of the best ways to provide the element of direct communication and personal attention to users, which they usually appreciate. Stylistic support. Mascots being a highly flexible element can become a central part of general style concept for the product. Consistency. Mascots applied in a user interface can become a sort of convention and support the general and harmonic perception of the whole interface rather than the set of separated screens. Emotion and interest trigger. A mascot is one of the fastest ways to provide the feature of emotional feedback to the user, let the interface speak user’s language and therefore make the product more user-centered. Aesthetic satisfaction. Mascot as an object of sophisticated artistic approach can become the feature supporting user’s need of aesthetic pleasure. The pleasant-looking mascot is a good reason to make a choice in favor of a particular product in case it’s compared to the ones with the same functionality but less attractive graphic support. The long-term perspective of image development. Mascots accomplished properly usually become the element of long-term branding strategy and are able to satisfy multiple needs getting transformed and refreshing the experience of product use without losing recognizability. Efficient mascots should be based on thorough user research, analyzing needs, wishes and expectations of the target audience, and also an attentive study of the market environment to support the appropriate level of originality as the basis for effective design solutions. Therefore, efficient mascot should be:
- representing a consistent character
- flexible to adapt and adjust
- applicable for diverse tasks
- looking good in different sizes and resolutions
- stylistically harmonic
- lively and user-friendly.