The essence of copyNot to mess up with the terminology, it has to be mentioned that in the field of design (as well as advertising and journalism) content written in text is called copy whenever big or small it is. The only single word you write on the call-to-action is already a piece of copy which, even being so small, can become encouraging or vise versa—confusing. Although in terms of design we can get more concentrated on visual elements such as illustrations, icons, buttons, animations, colors and shapes, neglecting the aspect of copy while creating the interface can bring out great disappointment in final result. Words cannot be fully replaced with the graphics whatever amazing, high-quality and professional they are going to be. Therefore, copy should be thoughtfully analyzed and created in a way supporting general design concept and enhancing positive user experience via successful interaction.
Copy is the integral part of UITaking into account the fact that web page has rather limited while mobile application screen has highly limited amount of space that can be used for interaction elements, copy should witness elaborate and professional approach. That is actually amazing when designers are able to do all the work on the interface by themselves—obviously, that's always great to have a unicorn on-board. However, they are not obliged to do it. Moreover, in many cases being great professionals in design they have difficulty tackling the issue of correct and appropriate copywriting for the screens. This job as well as any other needs special skills and knowledge which designers need to master additionally. It has to be said that a great number of them really go this way, carefully studying the techniques and methods of creating copy that will be informative and engaging for users and at the same time will support all the visual design solutions applied for the screens or pages. The other way to sort out this problem is to engage the professional copywriter in the process. Any way you go, the most important thing in this aspect is to find the way of creating copy for the interface that makes every single letter count. As copy is the integral part of UI design, we believe it should support the same philosophy as any other part of a layout: everything put on the screen or page has to be functional and purposeful. Everything should work for the user.
Functions of copy in the interfaceCopy belongs to perhaps the most comprehensive and multifunctional ways of interaction and engaging the user, especially when it is created on the basis of psychology and linguistic knowledge as well as deep analysis of target audience and product's purpose. Efficient copy has a number of general functions, which can be presented altogether in one piece or in different combinations depending on the aim of the copy created. Let's take a look at the most basic of them. Copy implemented in an application or a website can and should:
- enable interaction
- enhance navigation
- appeal to feelings
- engage emotions
- set the tone and voice