Ecommerce Web Design Inspiration: Product Page Designs

Welcome to review another massive bunch of practical UX design examples, this time covering user experience for ecommerce. In this collection, we’ve gathered web design examples devoted to product page design. Below, you will find various styles and design approaches, interactive pages, creative graphics, smooth motion, and skillful use of photo and video content to engage and impress your buyers. Enjoy and get inspired!

Product Page Design Basics

Let’s start with a quick intro to what a product page is and how it works.

The product page is a page of an e-commerce website that provides a customer with all the needed information about the particular item, allows them to check various options if they exist, and enables a customer to quickly proceed with the purchase process if they decide to buy the item. A product page often serves as the primary source of attraction, impression, information, and persuasion for a buyer, so its design, navigation, and usability play a crucial role in driving sales.

As we mentioned in our guide to basic web pages, a poorly designed product page may waste all the effort (usually massive and complex) that went into bringing the buyer to the website and to this particular product. In addition to an attractive product presentation, focus on functionality, clarity, readability, and intuitive navigation.

Basically, a product page:

• shows the image of the product
• gives all the needed information about the product
• allows users to check different color/model options (if any)
• enables visitors to see the reviews, comments, and ratings from earlier buyers
• allows for adding the product to the cart or wish list
• shows other relevant options.

Additionally, the product page may include options such as comparing different items, especially on websites selling devices and appliances.

Learn more in our extensive guide on product page design, and enjoy the web design examples below.

The product page on the Ekomia website 

Product page design for LyonBeton website by Remi Clauss

Product page designed for the Biologica website by Manufactur

Product page on OddRitual website by Malvah

Product page for the immersive ecommerce website by EngineStation by Monogrid

Neat product page design for Karst Stone Paper website by Love+Money

Product page for Matthew Fisher website design by CUSP

Product page design for Pethralite website by Zieben

Minimalistic interactive product page for Duten website by Incredibles

Stylish product cards design for NivisGear by SuvoirFaire

Elegant product page for LuceSposa website by Zentixsoft

Design Articles

If you want to check more useful articles on UX design for web and mobile, here are some of them.

Product Page Design: Best Practices on UX for Ecommerce

11 Profitable Strategies for E-Commerce UI Design

Guide to 6 Effective Types of Web Animation

The Anatomy of a Web Page: Basic Elements

Aesthetic Usability: How Beauty Improves User Experience

How to Use Animation in Mobile Apps

5 Basic Types of Images for Web Content

How to Design Effective Search