Ahead of the Pack: Sophisticated Packaging Designs.Ahead of the Pack: Sophisticated Packaging Designs. The collection of stylish and elegant packaging designs for diverse products: examples showing the successful combination of beauty and function.
Every day we are surrounded by a huge amount of things which aren’t usually seen as the objects of design. Packaging is often mentioned among them: many people would say that its design doesn’t matter so much. However, designers, advertisers, and stakeholders know it does matter. The way the products are packed in many cases does a job important both for buyer and seller: packaging allows us to notice the offered product among the variety of others. Moreover, packaging becomes the direct way to transfer the initial visual message about the core benefits of what is hidden inside.
The creative challenges that designers meet in this sort of projects are numerous. They have to:
- make the design of packaging that will quickly set the connection with the target audience
- keep up with the laws of harmony and visual hierarchy to make the key details the most noticeable
- find the solutions for making the packaging both practical and aesthetic
- keep the hard balance between recognizability and originality
- combine beauty and information in the way clear to buyers
- keep the consistency with the general brand and promotion strategy if it exists.
Today for our D4U inspiration section, we have collected the examples of sophisticated and well-thought packaging designs to get you inspired.