Branding Articles

Design Case Study: Brand Identity for Cleaning Service Fresh design case study with the detailed story of creating brand identity for Binned, the US-based cleaning service: check designs for the logo and branded items. Read more 2017.12.08

Art of Video Design: Beautifully Crafted Commercials A fresh set of commercials revealing the benefits of video advertising: aesthetics and style, emotion and information, storytelling and product presentation. Enjoy! Read more 2017.11.03

Design Case Study: Reborn. Identity for a Restaurant. Fresh case study on branding: read the story about identity design for an innovative self-service Chinese restaurant, from logo to the set of branded items. Read more 2017.09.29

Color Theory: Brief Guide for Designers The article focused on the basics of color theory and color combinations in design: learn more about color wheel, RGB, CMYK and models of color harmony. Read more 2017.07.11

Animated Logo: Dynamic Way to Present a Brand The collection of animated logos and a brief review of their benefits for digital marketing: see how motion can be elegantly used in design for branding. Read more 2017.07.07

Ahead of the Pack: Sophisticated Packaging Designs The collection of stylish and elegant packaging designs for diverse products: examples showing the successful combination of beauty and function. Read more 2017.06.19

Color in Design: Influence on User Behavior The article is devoted to the issue of using various colors in user interfaces and branding design, associations and the influence of color choice on user behavior. Read more 2017.05.19

Design for Business Goals: Explore the Target The article focused on the close link between design and marketing as well as the aspect of setting the target audience and analyzing it for design with business goals. Read more 2017.05.03

Design for Diversity of Cultures: Perception of Colors The article giving insights into the issue of color choice for design projects in the perspective of cultural background and different color associations. Read more 2017.03.15

Design Case Study: Corporate Branding for Landscape Firm New practical design case study on branding with the stages of logo design and building up the strong corporate identity for the landscape care company Andre. Read more 2017.02.21

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