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Tag: branding

6 Creative Stages of Design for Branding The article presents the overview of a design process for branding goals: read about logo, mascots, corporate identity and other steps to promote brands effectively. Read more 2018.01.26
Benefits and Pitfalls of Promo Videos for Web The article focused on design for the promotional videos used on the web for various products and brands: types of videos, benefits and pitfalls, practical design cases. Read more 2017.12.19
Art of Video Design: Beautifully Crafted Commercials A fresh set of commercials revealing the benefits of video advertising: aesthetics and style, emotion and information, storytelling and product presentation. Enjoy! Read more 2017.11.03
Color Theory: Brief Guide for Designers The article focused on the basics of color theory and color combinations in design: learn more about color wheel, RGB, CMYK and models of color harmony. Read more 2017.07.11
Animated Logo: Dynamic Way to Present a Brand The collection of animated logos and a brief review of their benefits for digital marketing: see how motion can be elegantly used in design for branding. Read more 2017.07.07
Ahead of the Pack: Sophisticated Packaging Designs The collection of stylish and elegant packaging designs for diverse products: examples showing the successful combination of beauty and function. Read more 2017.06.19
Color in Design: Influence on User Behavior The article is devoted to the issue of using various colors in user interfaces and branding design, associations and the influence of color choice on user behavior. Read more 2017.05.19
Design for Business Goals: Explore the Target The article focused on the close link between design and marketing as well as the aspect of setting the target audience and analyzing it for design with business goals. Read more 2017.05.03
Design for Diversity of Cultures: Perception of Colors The article giving insights into the issue of color choice for design projects in the perspective of cultural background and different color associations. Read more 2017.03.15
Creative Stages of Efficient Logo Design The article continuing the topic of logo design process. Description of creative stages required for making an efficient logo and practical tips on branding signs. Read more 2017.02.08
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