Ultra Minimalist and Elegant Product Designs by Nendo

“Make things as simple as possible but no simpler.” (Albert Einstein)

Minimalism is a life philosophy rather than an approach to particular tasks. For many years, the idea of minimalism has been established in many cultures, often mentioned in strong connection with the Japanese culture of Zen Philosophy. Zen concepts of simplicity are based on the freedom and the essence of living. Simplicity in it is far more than just aesthetic value, it dives deeper into the nature of truth and unveils the essence and inner features of materials and objects.

This post is going to give you a glance at how minimalism works in the design of everyday things, combining functionality with beauty and elegance. Meet the new name in D4U Gallery: let us introduce Nendo, the Japanese design company. Founded by Oki Sato in 2002, today the company works globally and is famous for stunning sophisticated designs unveiling the beauty of minimalistic life to the world.

Let’s review some of their product design projects. Enjoy and get inspired!

carton + pump

This fresh project by Nendo for Mitsubishi Corporation Packaging and Nippon Paper Industries touches on the issues of both environmental protection and high care of personal hygiene. They create carton containers similar to milk cartons for foam, liquid soap, and shampoo. Using the same pump, users can replace the entire paper carton, so the new soap or detergent never mixes with the remains as it happens with reusable containers. The carton containers are less harmful to the environment than plastic, and also are convenient to stack for storage and transportation.

my-lid

Another environmentally friendly design was made in this project by Nendo for Lawson. Concerned for the environment, many restaurants step aside from using disposable straws and plastic cups, while the use of paper cups, paper straws, and reusable metal straws is getting more and more popular. That encouraged the reusable coffee cup lid designed for convenience store chain Lawson. The project aims to reduce the disposal of about 1 billion plastic coffee lids, equivalent to 2,000 tons of plastic, provided annually at convenience stores. Its special feature is the partially domed space on the opposite side of the lip. Rising through ventilation holes, coffee’s aroma is briefly captured beneath the shell, allowing a person to enjoy the flavor.

music-link

This project features the mobile accessory collection including earbuds, smartwatches, AI speakers, portable chargers, and wireless chargers designed for mobile device manufacturer OPPO.

&Drip

This project by Nendo is a super-stylish, ultra-minimalistic home-use capsule coffee machine designed for Coca-Cola Japan Company. Each and every detail seems to be thoroughly thought-over to make the machine not only beautiful but also highly functional and easy to use. One of the special features is the option of placing a 500 ml plastic bottle directly on the machine instead of using the water tank, eliminating the need for filling up or cleaning.

cubic clock

This project for The Hour Glass features the unique clock designed in the shape of a slanted cube thanks to a sliced-off vertex that allows the clock to balance on its corner.

More stunning design projects from this team can be found on Nendo’s website

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For more inspiration, check the examples of awesome food and tableware photography, realistic 3D portraits, impressive packaging designs, dog illustrations, childhood illustrations, 3D illustrations, book cover designs, and other posts from our D4U Gallery where we gather impressive creatives to share their art with you.