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Tag: product design

How to Use the Power of Mascots in Branding and UI Design Today mascots show their power in branding, marketing and user experience of websites and mobile apps. Let's check their benefits and design examples. Read more 2020.04.28
Bright Colors in UI Design: Benefits and Pitfalls Pros and cons of colorful UI: how bright colors can improve user experience and what pitfalls should be considered in their selection. Read more 2020.02.05
17 Trends in Illustration and Graphic Design to Meet 2020 The review of illustration and graphic design trends to meet a new creative year: line art, expressive contrasts, light and shadows, motion, 3D, and much more. Read more 2020.01.10
Wrap It Up: Impressive Examples of Creative Packaging Design A collection of creative and inspiring packaging design examples for various food and drink brands by the Backbone Branding team. Read more 2019.09.04
User Experience: How to Design Effective Call to Action CTA button design is one of the keys to high conversion rate. The article describes vital components of powerful CTAs for web and mobile interfaces. Read more 2019.08.07
Branding Inspiration: Creative Logo Designs Activating Negative Space In this issue of D4U Inspiration, we've collected examples of creative logo designs that apply negative space for expressive branding. Read more 2019.07.31
UX Design for B2B: Handy Practices for Web and Mobile The article devoted to the theme of web and mobile UX design for business: check what's B2B and how to design for its aims. Read more 2019.07.08
Gift of the Gab: Handy Insights into UX Writing Read about UX writing as a tool supporting UI design and improving user engagement in web and mobile products. Check tips for powerful microcopy. Read more 2018.12.22
Animated Logos: Why, Where and How to Use The article is devoted to the role of an animated logo in branding. Let’s see what advantages it brings for a business and how it can be effectively applied. Read more 2018.11.21
UI Design Tips: How to Choose Colors for Interface The article reveals six tips on choosing colors for mobile and web interfaces. It shows techniques helping UI designers to boost user interest to a product. Read more 2018.06.26
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