Elegant Graphic Design and Brand Identity Projects by TRÜF

This issue of D4U Gallery introduces TRÜF Creative, a US-based creative design studio founded by Adam G and Monika Kehrer with a mission to infuse authenticity, simplicity, and boldness into new and established brands. Over the years, the team has worked on a range of design projects for clients across various domains, including cultural institutions, consumer goods, tech, and finance.

Today, I invite you to take a look at some of their graphic design, print design, and brand identity projects, designed to help companies, educational institutions, and events stand out, catch attention, and inspire with bold, original looks.

Reliance Design + Build

Reliance is a Los Angeles-based design and build company driven by design-forward thinking. Their new brand identity and website reflect their commitment to building contemporary homes with precision, simplicity, and meticulous service.

UC Irvine School of Humanities

UC Irvine School of Humanities sought something artful and unique for their 2024/2025 campus banner campaign that would set them apart from other schools. Using an “Imagination in _” device, the TRÜF team designed 16 vertical banners, each with its own topic and modernist illustration representing various Humanities studies and wayfinding. Utilizing their updated brand identity and color palette, the visually striking banners help engage and guide both students and visiting parents on campus.

Los Angeles Times 101 Best Restaurants List

The Los Angeles Times approached the TRÜF team to design the visual identity for their annual 101 Best Restaurants list, curated by restaurant critic Bill Addison. The year’s theme was “The Art of Food,” celebrating chefs as artists and focusing on their craft. The creative team wanted to echo the idea of artistry and imagination through playful typography, icons, and graphics and carry that theme through all print and digital materials and the live event itself.

University of California IGCC

University of California Institute on Global Conflict and Cooperation (UC IGCC) bridges the academic and policy worlds and conducts social science research on topics such as international security, geoeconomics, the future of democracy, and the environment. They wanted to redesign and modernize their dated brand identity and website and separate them from the University of California’s brand look and feel.

Houlihan Lokey

Houlihan Lokey is a global investment bank with expertise in mergers & acquisitions. Working with their existing logo, the design studio created a visual design system with a vast library of graphic motifs and applications. Clean, modern graphics pair well with images of their worldwide locations, while the dynamic, flexible system works across all marketing touchpoints, from the website to social media.

Also, don’t miss the graphic and packaging design projects by TRÜF featured in another issue here.

If you want to see more bright design projects by this agency, check the TRÜF Creative website or their Behance portfolio.

New design case studies are coming soon; stay tuned for new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where I gather impressive creatives to share their art with you, for example:

• artistic identity and packaging for food and drink brands
• cute romantic greeting cards with illustrations
• illustration art collection about various faces of love
• love spring and Easter seasonal illustrations
• character illustrations for an educational project
• Christmas greeting card illustrations
• wildlife-inspired illustration projects
• vibrant digital illustrations collection
• impressive illustration-based packaging designs
• artistic packaging design for a biscuit brand
• food lovers guide: illustrations and graphic design
• 3D character art projects
• wine packaging design
• captivating 3D animation concepts
• impressive packaging designs 
• whimsical illustration art for a calendar and postcards