Case Study: VinoArte. Artistic Identity and Packaging Design for Wine Brand

This case study gives you a sneak peek at a stylish, elegant concept for identity and packaging design by Ukrainian artist and graphic designer Arthur Avakyan. What makes this project special is that it’s based on the original paintings, which serve as the foundation for the artistic approach to the conceptual visual identity and communication for a modern wine brand.

The foundation of the concept is laid by three original paintings the artist made in different techniques and color palettes, united by a vibrant, cheerful mood and a warm, sunny atmosphere. Each artwork serves as a major visual for a label of a specific type of wine, and all of them are unified into a single design system through a graphic design approach and exquisite hand-made lettering for the brand name.

The stylistic approach was then stretched to the set of graphics for events and packaging boxes.

If you want to see more of this artist’s smart and bright work, check out Arthur Avakyan’s Behance portfolio.

New design case studies are coming soon; stay tuned for new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where I gather impressive creatives to share their art with you, for example:

• artistic identity and packaging for food and drink brands
• cute romantic greeting cards with illustrations
• illustration art collection about various faces of love
• love spring and Easter seasonal illustrations
• character illustrations for an educational project
• Christmas greeting card illustrations
• wildlife-inspired illustration projects
• vibrant digital illustrations collection
• impressive illustration-based packaging designs
• artistic packaging design for a biscuit brand
• food lovers guide: illustrations and graphic design
• 3D character art projects
• wine packaging design
• captivating 3D animation concepts
• impressive packaging designs 
• childhood illustrations