Task:Full-cycle UI/UX design for the simple and engaging alarm app for iPhones.
Process:The design process for this case was different from typical ones in the studio as before it we had worked more on outsource projects which means that creating initial product concept and setting the task was done mainly by the client's side. The process for Toonie Alarm took the other direction and gave us what it was set for: the feeling of full product creation process from the very first steps. We had to set the idea and test it competitive potential, establish its USP and marketing plan, branding and usability foundation and all the other stuff like this. Initially the idea behind the app was to create a simple alarm clock with attractive design and consistent element of motivation and support for such a basic and often far-from-pleasant process as waking up. The basic brand image was set as fun, cute, bright and cheerful, and marketing research supported this concept with the analysis of competition and ideas on adding original features to the app. User research and analysis enabled the team to form the USP for the product on the basis of the following set of key features:
- All the features of the app free for everyone
- Simple, clear and intuitive navigation
- Bright and pretty interface
- Huge set of beautiful stickers
- Achievements and rewards for waking up
- Eye-pleasing interactive animation
- Animated time picker
- Instant sharing achievement with friends.