Case Study: Quechua Lookbook. Marketing Web Design for Hiking Goods

This case study showcases an effective, catchy web design for marketing. Let’s take a look at the website that presents an online Lookbook for Decathlon’s 2025 Quechua hiking collection. The collection is positioned as the ultimate invitation to explore the mountains and designed in the heart of the French Alps for outdoor enthusiasts.

The website was awarded as Site of the Day on Awwwards, and the team of creators included Greg Lallé, Thomas Monavon, and The MUZES.

Let’s look more closely at this informative and atmospheric website employing elegant typography and neat page layouts, impressive video and photo content demonstrating the brand’s products, thoughtful content arrangement, and cool web animation.

Home page design

Custom video player reveal

Menu navigation

On-scroll product features

Loader animation

Perspective scroll gallery

Follow-mouse interaction

Product tag animation

Ancor transition

Mobile website

If you want to see more web design projects by Greg Lallé, check his website.

New design case studies are coming soon; stay tuned for new posts.

For more inspiration, check the sets of other posts from our D4U Inspiration gallery, where I gather impressive projects by different creatives to share their art with you, for example:

• collection of dashboard designs
• UI/UX design projects for healthcare and healthtech
• set of modern UI/UX design solutions for finance and fintech
• case study on web design for robotics company
• case study on ecommerce website design for supplements brand
• a bunch of UI concepts for user onboarding design
• case study on creating illustrations for an animated video
• a set of graphic projects based on people illustrations
• projects on web design for online shopping
• set of creative designs for a 404 page
• logo design collection for various business goals
• collection of elegant beverage packaging designs
• inspiring mobile interactions design examples