Case Study: Albert’s Cookies. Festive Christmas Packaging Design

December is when it’s beginning to look a lot like Christmas, as well as sound, taste, and smell. Packaging designs for a variety of Christmas goods show up everywhere to open new sides of designers’ and illustrators’ talents, letting their creative genies out of the bottles and impressing buyers each and every winter in new, bright ways. Let’s add our two cents to the winter holiday atmosphere with a graphic design case study, unveiling the packaging design for a collection of Christmas cookies made by Arthur Avakyan and Yaroslava Yatsuba for Tubik Arts. Take a look and catch some festive vibes!

The graphic design process included three major stages:

• creating a holiday graphic pattern and color combinations that could be flexible for different visual transformations, keeping its consistency
• developing an effective combination of the illustrative part and brand identity
• applying the pattern to different types of boxes

The original holiday patterns were explicitly created for different cookie flavors, and colors were chosen to make every box not only visually attractive but also distinguishable on the store shelves. For that objective, the illustrator created a range of small graphic elements, some abstract while others reflecting the mood of winter holidays, family gatherings, and Christmas traditions: fur trees and ornaments, snow and reindeer, birds, stars, and houses all got together for this project to share the mood. Then, different patterns were created for the cookie boxes.

Vanilla Christmas cookies packaging

Cinnamon Christmas cookies packaging

Citrus Christmas cookies packaging

And here’s how the graphic pattern is adapted for the other kind of box for cookies.

The round cookies box pattern

Certainly, the primary focus was on packaging design; however, it was also important to consider integrating these graphics into online advertising and promotional activities. So, to make them lively and energetic, they worked on a slick and smooth brand animation for the brand, dynamic and catchy, to be effectively used in online promotional activities and catch the customer’s eye.

Animated logo and brand graphics

Animation for cookie box pattern

New design case studies are coming soon. Stay tuned!

Originally written for Tubik Blog