ProjectRedesign of corporate identity for landscape firm LunnScape.
ProcessLunnScape is a company based in Florida, USA, and specializing in landscaping services to commercial properties like office and courtyard spaces, parks etc. The firm was founded by Steven Lunn in 2009: it's easy to see that the brand name presents the harmonic combination of the founder's name with the keyword "landscape". Being already established and known on the local market, the company strived for refreshing the visual identity and putting its promotion to the next level. The client came to us with a very basic branding they already used and wanted a new design corresponding to the modern trends and requirements and enhancing the connection with the customers. We had already had a chance to create a brand identity for a landscape firm - it was shared here in the case studies on logo design and corporate branding for Andre. That made the challenge even more interesting, as the companies providing similar services had different approaches and vision of their brand images and needed new original looks. There is always the place for creative perspective in design, which makes the job so cool. For this project, we accomplished a set of tasks according to the client’s marketing strategy:
- landscape company logo
- theme illustrations
- corporate letterhead, envelope, and business cards
- corporate vehicle
- style guide.