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design for marketing
Benefits and Pitfalls of Promo Videos for Web
The article focused on design for the promotional videos used on the web for various products and brands: types of videos, benefits and pitfalls, practical design cases.
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2017.12.19
Art of Video Design: Beautifully Crafted Commercials
A fresh set of commercials revealing the benefits of video advertising: aesthetics and style, emotion and information, storytelling and product presentation. Enjoy!
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2017.11.03
Strategies and Principles of UX Design for E-Commerce
The articles providing general insights on design for e-commerce websites and mobile applications in business, UX and UI perspectives: tips and strategies to consider.
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2017.08.09
Ahead of the Pack: Sophisticated Packaging Designs
The collection of stylish and elegant packaging designs for diverse products: examples showing the successful combination of beauty and function.
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2017.06.19
Design for Business Goals: Explore the Target
The article focused on the close link between design and marketing as well as the aspect of setting the target audience and analyzing it for design with business goals.
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2017.05.03
Creative Stages of Efficient Logo Design
The article continuing the topic of logo design process. Description of creative stages required for making an efficient logo and practical tips on branding signs.
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2017.02.08
14 Stunning Commercials Made of Christmas Magic
The collection of breathtaking and touching Christmas commercials from famous brands presenting the power of art and storytelling in video advertising.
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2016.11.18
Strategies of Efficient Landing Page Design
Strategies for landing page design bringing high conversions. Issues of conversion, CTA, USP, content blocks, copy, visuals with many practical examples.
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2016.10.28
Mascot Power for Effective Branding
The article about mascots as the design element with a strong potential in brand and content management. Main advantages and requirements to efficient mascots.
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2016.09.16
Design for Business. User-Friendly Way to Profits
The set of business terms for designers who create goal-oriented UI/UX for e-commerce websites and apps: conversion, sales funnel, sales channels, niche, 4P.
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2016.08.26
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