Branding Articles

Branding Inspiration: Creative Logo Designs Activating Negative Space In this issue of D4U Inspiration, we've collected examples of creative logo designs that apply negative space for expressive branding. Read more 2019.07.31

Case Study: Brand Illustrations for Healthcare Service The case study by Tubik design agency shows the process of designing custom digital illustrations for a healthcare service: from the idea and sketches to a complex digital artwork. Read more 2019.04.15

How Shape and Color Work in Logo Design: Practical Cases The article describes how colors and shapes in logo influence brand image and shows practical cases of applying color and shape psychology in logo design. Read more 2019.04.04

Design Case Study: Creating Logo for a Digital Agency Identity design case study: the creative process for logo redesign and branded items with the flow of iterations and results for a digital agency App Shack. Read more 2019.02.05

Animated Logos: Why, Where and How to Use The article is devoted to the role of an animated logo in branding. Let’s see what advantages it brings for a business and how it can be effectively applied. Read more 2018.11.21

11 Rewarding Design Practices for E-Commerce Interfaces The article presents the extended review and examples of the effective strategies for e-commerce user interfaces: check what helps websites and apps sell more. Read more 2018.05.24

Design Case Study: LunnScape. Identity for a Landscape Company A practical case study on the graphic design workflow for the logo and corporate identity made by Tubik team for a USA-based landscape company LunnScape. Read more 2018.05.16

The Art of Poster Design: Goals, Types and Directions The article presents the classification of posters as a popular type of graphic design: check the definitions, art directions and examples of various posters. Read more 2018.02.22

6 Creative Stages of Design for Branding The article presents the overview of a design process for branding goals: read about logo, mascots, corporate identity and other steps to promote brands effectively. Read more 2018.01.26

Benefits and Pitfalls of Promo Videos for Web The article focused on design for the promotional videos used on the web for various products and brands: types of videos, benefits and pitfalls, practical design cases. Read more 2017.12.19

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