Marketing Design: Artistic Event Posters for Dance Festival

With this graphic design project by digital artist Maryna Solomennykova and graphic designer Arthur Avakyan from Tubik Arts, let’s explore unforgettable dance moments. Check the design case study, where we created a set of original illustration posters for various events at a dance festival organized by a dance school chain.

The task was to design a set of advertising posters for both indoor and outdoor use to support a promotional campaign for a chain of dance schools organizing various dance events in different cities as part of a large dance festival. The posters had to present recognizable artistic visualizations of various dance styles and directions, and capture the atmosphere and mood of each style. The list of styles included the following:

• lindy hop
• hip hop
• bachata
• tango
• ballroom dance
• contemporary dance
• Irish dance
• cheerleading
• vogue

During the creative search process, a general stylistic approach was defined. The design of posters and billboards was based on prominent, captivating, cheerful, and bright illustrations featuring the particular dance event style and energy. The elegant typographic solution for the posters paired decorative and original PangramPangram Casa fonts with dance style names, using a headline and a stylish, readable PangramPangram Formula for informative parts.

Also, the illustrations were made flexible for effective usage in different compositions and horizontal or vertical poster setups. Sharing different energy and moods, all the posters keep an integral, consistent design style and are easily recognized as a part of one campaign, which helps the dance school behind it strengthen its brand awareness and unite a variety of styles and locations into one big festival event.

Below is the creative outcome of the project, showcasing the diverse dance styles and events.

Lindy hop dance illustration and event poster design

Contemporary dance illustration and event poster design

Bachata dance illustration and event poster design

Hip-hop dance illustration and event poster design

Tango dance illustration and event poster design

Cheerleading illustration and event poster design

Vogue dance illustration and event poster design

Ballroom dancing illustration and event poster design

Irish dancing illustration and event poster design

New design case studies are coming soon. Stay tuned!

Originally written for Tubik Blog