ColorIn visual arts, it seems that color is the soul of everything, breathed in by the artist into a creation. Color is power, actually. It can change the mood of the image in a blink of an eye. It can encourage, warn, appeal, frighten, highlight, persuade and so on and so forth. It can support the words or vice versa – steal their power. It can share an emotion without anything said. It can become a great weapon in hand of a master. No wonder, in the sphere of UI design color is one of the key steps to efficient result. It is actually a multi-functional and diverse tool able to fulfill several needs simultaneously:
- supporting recognizability and brand awareness;
- supporting readability;
- strengthening call-to-actions;
- satisfying aesthetic needs;
- sharpening navigation;
- enhancing intuitive interaction;
- beautifying visual solutions;
- creating clear and harmonic style.
ContrastContrast is one of the key factors influencing scannability and visual hierarchy of the page. It enables the designer to present the layout in a way that informs users which points of interaction are vital and which ones are secondary. Contrast is effective in catching user's attention and attracting it to particular elements, in this way supporting intuitive navigation and usability of the page or screen. Contrast can be based on different features of UI elements including:
ContentThere shouldn't be the fight on what is more important, design or content, as none doesn't work at full without the other. There is a huge variety of content types which can be globally organized around copy, images, and video. Let's have a bit closer look on them.
ImagesImages take a big part in usability: as the vast majority of users are visually driven, images become the hook points of getting basic data about the website or app. Images present the part of content which is both informative and emotionally appealing. The level of detail and functionality allow classifying the images in user interfaces into types, among which: - photos: these can be theme photos creating the appropriate mood and setting the message, demonstration photos, photos of the items on e-commerce websites, title photos for blog articles etc. Big City landing page - illustrations: accomplished in different styles and complexity level, custom illustrations present the popular trend in UI design as they can look both informative and original enabling the design to stand out of the competition. - hero banners: applied mostly in web design, they are big images which are usually the first visual element catching user's attention in the initial seconds of interaction; they usually give the attractive visual presentation of the main content of the resource. Dance Academy landing page - icons: these are small but meaningful pictograms which are informative and support data exchange between the informer and addressee - while copy is served with letters or characters, icons communicate via the images showing pictorial resemblance with an object of the physical world. Icons play the key role in providing clear and intuitive navigation. - mascots: images, usually personified, which in most cases represent the brand, product or service identity and therefore become its symbolic convention via all the application or website as well as the branded items and promotional activities. Mascots can both add positive vibes to interactions and increase brand recognizability. - visual identity elements: these are various visual signs of branding like logos, custom lettering for brand name and slogan etc. Jewellery ecommerce app
CopyWords are well known as the universal mechanism of incredible functionality. In terms of a user interface, text is one of the key features to successful performance. Taking into account the fact that web page has rather limited while mobile application screen has highly limited amount of space that can be used for interaction elements, copy should witness elaborate and professional approach. That is actually amazing when designers are able to do all the work on the interface by themselves – obviously, that’s always great to have a unicorn on-board. However, they are not obliged to do it. Moreover, in many cases being great professionals in design they have difficulty tackling the issue of correct and appropriate copywriting for the screens. This job as well as any other needs special skills and knowledge which designers need to master additionally. It has to be said that a great number of them really go this way, carefully studying the techniques and methods of creating copy that will be informative and engaging for users and at the same time will support all the visual design solutions applied to the screens or pages. Ice website The other way to sort out this problem is to engage the professional copywriter in the process. Any way you go, the most important thing in this aspect is to find the way of creating copy for the interface that makes every single letter count. As the copy is an integral part of UI design, we believe it should support the same philosophy as any other part of a layout: everything put on the screen or page has to be functional and purposeful. Everything should work for the user. Copy implemented in an application or a website can and should:
- enable interaction
- enhance navigation
- appeal to feelings
- engage emotions
- create tone and voice.