Functional minimalismQuite a big number of mobile applications and websites continued and evolved design solutions based on the principles of minimalism. Minimalist interfaces are characterized with thorough attention to visual elements, not numerous but always transferring a particular message. Major features often mentioned in terms of minimalism approach include:
- Expressive visual hierarchy
- High attention to proportions and composition
- Functionality of every element
- Big amount of spare space
- High attention ratio to core details
- Typography as a significant design element
- Eliminating non-functional decorative elements
BrutalismThe trend of brutalism in digital design started rocketing last year and got even brighter expressions in 2017. It is often described as a style that aims at breaking standards and predictable design techniques. The websites created in this manner are a sort of rebellion to sophisticated designs with thought-out symmetry and harmony, complex layouts and accents of aesthetic visual performance. In contrast, brutalism is based on simple and raw appearance, in most cases not loaded with many visual details and sometimes even close to a plain HTML page. Being used thoughtfully for the appropriate goals and audience, it features the high level of originality and gives the unique look to a digital product. It may be liked or disliked, but it is never left unnoticed.
Typography integrated into imagesBold and catchy typography also kept its high presence both in web and mobile layouts. This year it got a new breath with a widely spread technique of cutting or inscribing the title keyword or a headline into the visual elements on the page. The approach strengthens the harmonic integrity of the layout elements and makes typography felt tightly united with everything in the interface. Big City Guide
Animated hero bannersIn web design, hero banners are big images catching user’s attention in the first seconds of interaction with a website. They usually contribute much to the attractive visual presentation of the main content. Hero banners proved themselves as highly effective in setting the mood or transferring the message. Moreover, as well as any other striking graphics on web pages, this is a kind of content which is both informative and emotionally appealing. Prominent hero banners can satisfy multiple goals such as:
- catch users’ attention
- transfer the message visually
- support the general stylistic concept
- set the needed theme, mood or atmosphere
- demonstrate the core benefits or items effectively.