Nothing happens until something moves. (Albert Einstein)At the beginning of 2017, a lot of companies and Internet resources marked motion design as a big trend of the year. Motion graphics field has evolved as many other technologies, so now it gives more opportunities than ever before. Since customers always look for innovative and fresh solutions, the animated elements have become a significant part of effective design. A logo is a key part of a brand identity. It creates a powerful image increasing brand awareness and can be the foundation of a successful marketing strategy. The compelling logo design presents a personality of a company or a product which helps to set the connection with the target audience. To bring a fresh breath into logo design, professionals decided to combine it with motion. It did not take long to see that animated logos are a new must-have in a branding strategy. An animated logo is a fresh and dynamic way to present your brand identity. Many companies still have only a static variation of logo while web allows applying original animation. So, an animated logo is a good chance to stand out from competitors. Besides, it’s easy to show a company character and transfer a certain message attracting clients attention via animation. Let’s see what benefits an animated logo can bring.
- Originality. An animated logo is a great opportunity to let the imagination out of the control. Original graphics combined with different visual effects create a unique way to perceive the logo. It’s like a short video telling a unique story of a product or a company.
- High brand awareness. Dynamic images are easy to remember. An effective animated logo can set the connection with potential customers and enchants users’ attention for a long time.
- Pleasant first impression. People like fresh and interesting ideas and an animated logo is a good chance to surprise them.
- Logo GIFs. An animated logo can be transformed into a GIF, so the Internet users can share it through the web. Logo GIFs may become an efficient tool in marketing strategy.