What is WordPress?WordPress is a content management system (CMS), at the moment it wins the top position in its niche. Content management systems are web applications created for making and operating (aka managing) different sorts of content via uploading, editing, and publishing posts containing copy, images, audio and video etc. So, this is the multifunctional platform for blogging, both personal and professional, and also creating websites for various businesses or non-profit organizations and movements. There is a number of content management systems nowadays, all of which have their wide or narrow audience. However, at the moment WordPress presents the market leader opening wide opportunities for setting websites quickly and easily. Let’s look closer what are the benefits attracting people so much.
What are general benefits of WordPress?To the benefits that have really positive impact on any sort of website set in this CMS we would definitely mention the following: — WYSIWYG («what you see is what you get») editor that enables people to work with the system and operate with content without knowledge and skills of coding in HTML or other languages. This means that, for example, professional copywriters or journalists can be involved straight into the process without necessity of additional training. Basic skills of operating with text editors is enough to start publishing. Moreover, it’s a great way to start for those people who can offer their services and goods but are really far from any sort of coding. — Individual and group operations. One WordPress account presenting a website or blog can be controlled and filled with content by either one admin user or multiple users. That enables efficient teamwork which is especially appreciated for big informative resources. — SEO-oriented URL formation and copy processing. Content applied in the products created on the basis of CMS can be automatically optimized for search engines that creates higher chances for the content to reach its readers. In addition, in the admin dashboard writers are offered the ability to even work over optimization of all the images uploaded to posts. — WordPress offers its users detailed documentation and technical support, which makes interaction with the platform much easier. — The rich system of plugins enables to effectively adapt the websites along the requirements of its creators and final readers/users. — The variety of themes (design templates) enables users to select the design which is the most suitable for their aims, target audience needs as well as their own tastes. Definitely, there are many other benefits, but the outlined ones are among the most popular features creating the feeling of user-friendly and multipurpose resource. Furthermore, today they are added with steadily growing field of design for WordPress themes that have already formed a huge repository of themes and templates for the users worldwide. So, let’s look a bit closer at the design aspect of the story.
What is a WordPress theme?A WordPress theme is a set of design templates that determines the general visual concept of a website as well as the interactive layout of its interface. Basically, it is the designed frame of a website which later will be filled with content. Themes are the way to display your content in attractive and edible manner to the final visitors and readers. The theme can be chosen from the admin area and there are several ways to apply: — the theme can be used in its original variant without changes; — the theme can be slightly modified with the help of plugins or adding alterations to the original code; — the theme can be massively changed via alterations in the code. Themes define website layout on different pages (for example home page, post page, about page etc.), design features and elements (color combinations, typography, theme icons, buttons and illustrations etc.) and perhaps some special features (for example, sliders, preview models, menus, footer and header options, widgets etc.). Summing up, choosing a WordPress theme, users can expect them to contain:
- typefaces and fonts styling
- the general visual design stylistic concept of the website
- color palette that often offers several combinations to choose from
- widgets availability and options for their location
- layouts of the webpages
- stylistic solution for blog or website archives.
WordPress Theme: ready-made, adjusted or originally designed?Actually, the theme choice is an issue of great importance. Visual impression is actually a card of invitation which gives readers of your blog or visitors of your website general imagination about its purpose and utility as well as can engage their interest to learn more. Carefully chosen theme can literally define the success of the business as well as reduce the chances of attracting broad audience. It does mean that in any case users starting their path of interaction with WordPress CMS have to make a decision standing on the crossroads. Should they use a free theme or a buy a premium one? Should they select a universal theme or specified would be more efficient? Should they alternate the theme anyhow or rely upon the original solutions made by professional designers? This sort of questions seem not really easy. And there is no a single universal answer for all of them, which is why, perhaps, the market of WordPress themes is so comprehensive and dynamic today. Looking at the options and grounding on the extended practice in web design for different purposes here in Tubik Studio, we are certain that choosing the topic or asking professionals to do it for them, prospective users selecting the theme should find the answers to several questions:
- What is the purpose of the website? What is it launched for?
- What is the target audience of the website? What is their motif to use your website? What their problems can you solve? What are their general preferences and psychologic peculiarities?
- What is the color scheme appropriate to your content and to the preferences of your prospective visitors?
- What sort of data should be shown on the home page?
- What sort of previews do you find effective?
- What kinds of content are going to be presented?