What is graphic design?Being now a solidly established sphere of artistic activity, graphic design as a phenomenon and an activity has been already described and explained in many books and articles. Being based on broad practical experience in this direction, we would define graphic design as the art whose aim is communication beyond words. Graphic design can be described as the sphere of human activity that lies on the crossroads of several directions, first of all, visual arts, communication and psychology. Basically, graphic designers do the job of communication to others by means of graphic (visual) elements such as images of different style and complexity, types and fonts, pictograms, shapes and sizes, colors and shades, lines and curves etc. Graphic designer makes all those elements of visual perception transfer the message, so he makes them functional. Therefore, we could say that graphic designers are artists applying their talents mostly not in pure art, but communicating and purposeful art. Tubik designers creating characters for a new project
Fields of graphic designNowadays, graphic design is an incredibly broad sphere for application of artistic talents. In particular, it includes:
- identity (logo and branding) design
- printed publications design (general design and layout of newspapers, magazines, books etc.)
- icons and pictograms
- interface graphics and elements
- print advertisements
- big print items such as posters and billboards
- packaging etc.
ExamplesOn the basis of experience in Tubik Studio, which is a full-fledged design team, we can offer some examples of digital graphic design created here. Toonie Alarm (flat illustration featuring a character as the helpful mascot of the application) Girl and flowers (flat illustration featuring characters) Free Space Wallpapers (graphic design piece setting the theme) Monsters Stickers Set (flat illustration featuring characters/ mascots) Underwater Explorer (flat illustration featuring the character and setting the theme) Weather Icons Set (stroke icons to be used as the part of user interfaces) GIF for the Timeline App (animated illustration providing the feedback in the process of interaction with the interface) Weather Icons Presentation (flat illustration setting the theme and featuring location in the interface) Lion browser logo (logo designed as the part of general brand strategy) Saily App screen animations (flat animated illustration as an informative and stylistic part of the app interface) Muscles Magazine (graphic design for sport periodical publication) Pull Down — Space Ship (animated graphic design element used in the interface and enhancing microinteraction) Travel App Tutorial (explanatory illustration for app tutorial) Pikachu Poster (graphic design for small printed forms such as posters and cards) Even this small set of examples shows how diverse the tasks for a graphic designer can be, from simple stroke icons (which are actually not so simple as they seem to be) to complex detailed illustrations or full development of all the elements of brand identity. The general aim of all these efforts, though, is to make the image or other graphic element meaningful and symbolic, communicating to the customer or user in a fast and efficient way. Improving communication, making it more impressive, expressive and diverse stands behind most samples of different graphic assets.
Qualities and skillsSome requirements to the specialists in this sphere of work and art include the following:
- technical artistic skills and preferably qualification in some sort of visual art
- artistic talent and creative nature
- good artistic eye and feeling of harmony
- ability to draw well
- good skills in composition and visual analysis
- ability to work on analysis of target audience and possible options of communication with it
- ability to apply different techniques of drawing and painting, preferably both with manual and digital tools
- ability to learn and self-improve all the time as the sphere is extremely dynamic and diverse etc.